Our Mission

“To provide both SWFL Businesses and Consumers a comprehensive platform that connects the SWFL Community on a deeper, more local level of engagement.”

About SWFL Business Directory

“YOU ARE HERE, and so are your customers, prospects, and competition. And that’s why WE ARE HERE.”

SWFL Business Directory is a mega source for customers to find what they need, when they need it, in SWFL and SWFL only. Imagine all the things you love in the classic business directory platforms (Yelp!, Facebook, Google Business Pages, Angi, etc.) integrated with a social and e-commerce resource with smart listings fueled by actual customer searches. A place where real customers looking to shop, visit or book now while in real-time compare specials, offers, customer reviews, and even direct chat with businesses just like yours. That’s the SWFL Business Directory! Our goal is to provide the most comprehensive exposure for local businesses to local buyers. No matter your product, service, or event, the locals, vacationers, and visitors will find you here.

SWFL Business Directory isn’t just another sales tool; it’s a business protection plan! We know firsthand how devastating natural disasters, national quarantines, or mandatory shutdowns can affect a business. Especially those in SWFL. And that is the real reason why SWFL Business Directory was developed. With the power of our sister site, SWFLOnlineNews.com, to aggregate information from all our local television stations, Chambers of Commerce, local official notifications, and others, we can provide a more detailed and congruent list of resources and information.

Who We Are…

John J Farrell III

John J. Farrell

Executive Director | Founder

Happiness is when what you think, what you say, and what you do are in harmony.
– Mahatma Gandhi

Meg Giffen

Meg Giffen

Marketing-Sales Director

Let your light shine so brightly that others can see their way out of the dark.


Angelina Assanti

Podcast Host & Author

Angelina is an International Award Winning author, she is also the host of the SWFL Online News Podcast and a writer for SWFL Online News.

Jozsef Kali

Jozsef Kali

Lead Developer

Jozsef is the owner of Bitghost AI, an artificial intelligence company located in Fort Myers, Florida.


Colin D. Farrell

Audio/Visual Operations

Colin handles audio visual operations and is a student at FSW studying Emergent Technologies.

Sandy Sunlover

Rhonda Brown (Sandy Sunlover)

Secret Shopper & Author

Rhonda handles office operations and is ‘Sandy Sunlover,’ the SWFL Business Directory’s local secret shopper.


Lucio Sá


Lucio lives in São Paulo, Brazil, and is the only member of the team who does not live in SWFL, yet he is a very valuable member of the team.


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